Countrywide Estates are the UK’s largest property services group, specialising in both residential and commercial property markets. Headquartered in Milton Keynes, and with over 850 branches across the UK, their turnover is c.£600 million.
Countrywide Estates were going through a period of change which was accelerated by the growth of digital competitor players in the market such as PurpleBricks and HouseSimple. ORESA were commissioned to find both an Interim Digital Director and an Interim Retail Director to aid the evolution of the business, where developing a multichannel offering was a key pillar of their customer strategy. These individuals would be key to bringing strategic thinking and then working with the operations in order to develop new digital products and digital mindset in the business, plus streamlining retail structures and processes for efficiency.
Candidates were secured for both Interim roles and joined the business, making significant impact over a short period. Strategies and operations were developed, and the interim consultants then handed over the reins to the in-house teams.
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