The Business
Boohoo.com is a Manchester based multi-channel retailer trading across the UK, USA, Europe and Australia. They specialise in own brand ‘fast-fashion’ men’s and womenswear and achieved sales in FY2019 of £857m, and Head of Buying recruitment became a key consideration for the business.
The Challenge
Previously, ORESA had supported Boohoo in recruiting a Head of Buying, since when the business had since grown significantly. The group was expanding at an incredible rate in the UK. Therefore, the company wanted to focus on achieving similarly strong growth in existing and new international markets. ORESA was commissioned to headhunt an International Director who possessed the same cultural values as the company and had the rare skillset of having launched and developed new ecommerce markets for a UK retailer.
The Solution
ORESA recruited an International Director, from the South of England but to be based in Manchester. As the project progressed and other needs became apparent, ORESA also recruited a Director of Customer Experience.
