Why you need a Chief Customer Officer (CCO)
Without someone to own customer satisfaction across all channels, brands struggle to find consistency. There exists a rare breed of company, that from its very outset, has the customer’s satisfaction and experience embedded in its products, its marketing and culture. Apple is by far the best example. During an era defined by the awkward interfaces […]
4 reasons to invest in UX
Put UX at the heart of what you do and your customers will thank you. Here we explain why… User Experience (UX) has become one of the most important focus points for executives over recent years as consumers become more informed and thus more demanding. What UX boils down to is how well your digital […]
How to become a Non-executive Director
The research we’ve accumulated at ORESA in recent years has shown us that the mismatch between skill sets at board level and the new, often tech-based challenges that companies are constantly facing, is growing rapidly. Problems and challenges arising from marketing and brand development, digital, and talent management have increased massively, but few boards ever […]
Boards must address the cyber skills gap
Cyber-crime can pose a threat to the very existence of even the most established organisations. Now is the time to bring in a data security expert with the experience to deal with this rapidly evolving problem. Next time you’re in a board meeting, look around the room and ask yourself this question: Who here has […]
5 savvy ways to hire a Data Scientist
Hailed by the Harvard Business Review as the “Sexiest job of the 21st Century”, the role of the Data Scientist has been on the rise for some time and shows no sign of slowing dow – especially as data becomes an increasingly valuable commodity to consumer facing businesses. The data science pool has always been relatively small […]
Four powerful ways to protect your business from cyber attacks
Stuart Jubb, Director at Crossword Cybersecurity While the threat of cyber-attacks continues to grow both in volume and degrees of sophistication, complacency regarding security is still very high. Black Friday and Cyber Monday are permanent fixtures in the retail calendar, yet, it is over this festive period that cybercrime activity also increases. We caught up […]
Chatbots for retail: everything you need to know
Online fashion can be pretty fast. However, delays in answering customer queries might be holding them back. Whether it’s about the latest releases or product recommendations, consumers want answers quick. The answer for brands could lie in the use of chatbots. It might be an ugly name but these software programmes are being used […]
Five tips for starting an ecommerce brand
“Does the world need more shoes?” This is the sort of question you can expect if you are blonde and starting up your own shoe business. But actually, any entrepreneur needs a clear view of why, what, who and how a new venture will make money. Working with tech startups between 2008-2014 I was continually […]
The rise of the Chief Customer Officer (CCO)
Socio-economic change and advances in technology have given rise to an empowered global customer. This new paradigm means that, to be a market-leading consumer brand, companies must differentiate, innovate and compete. Innovation does not apply only to systems and models but also to having a customer-centric organisational design that enables robust strategic thinking and operational excellence. […]
The roles defining Ecommerce talent
Multichannel is now a way of life for many retail businesses. With that shift in the business model, talent requirements have also changed. Here we share our knowledge of the di erenttypes of ecommerce and multichannel leaders available in the market.
