Brand and Content Manager

Introduction

We are looking to grow our marketing team with the new role of Brand and Content Manager. The purpose of this key role is to position ORESA as a thought leader to CEOs in our core areas of expertise: digital, retail, fashion and consumer.

You will be both the strategic brain and the day-to-day tactician. As the owner of the content strategy, you will develop creative ways to engage our customers via a full range of media tools.

This job would be well suited to a driven and ambitious person with the capability for deep thinking and an action-oriented nature. A passion for our sectors and a background in journalism, insight or content marketing would be ideal.

Responsibilities:

  • Own and develop the company content strategy including the content calendar
  • Constantly think about new and compelling ways to engage our audience, including concepting insight papers and stimulating conversation on business and industry ‘topics of the moment’
  • Content creation: produce engaging, shareable content for use across our owned channels; developing a consistent pipeline of assets
  • Research, develop and deliver content for a broad channel mix, including but not limited to the weekly email newsletter, blog posts, podcasts, interviews, vlogs, direct mail, press releases, surveys and website copy
  • Own the day-to-day planning and publishing of social content across multiple platforms, considering how to grow followers and increase brand awareness
  • Be accountable for the delivery of key performance metrics related to content and social
  • Engage with our social community as the voice of ORESA; with your finger firmly on the pulse of what our customers are saying and asking, share community data and insights to the wider business
  • Develop the company PR strategy and deliver; which may include developing a journalist / influencer network, write press releases, drive backlinks, managing send-outs, partnership announcements on social and more
  • Support the sales team in developing sales/marketing collateral and case studies
  • Be the day to day brand guardian internally, in lieu of the CEO, from creative to tone of voice
  • Work alongside the Marketing Manager to ensure content strategy aligns with the overall marketing plan

Requirements:

Essential:

  • Excellent writing skills with the ability to concept and deliver engaging, thought-provoking and original articles on a wide range of business topics
  • Driven and determined to elevate and promote a brand
  • Energetic self-starter, who works well in a small team and fast-paced environment
  • You’re hands-on and just as happy rolling up your sleeves to execute as you are to see the bigger picture
  • Imaginative and creative, you come up with new ideas and are not afraid to try new things
  • Tech-savvy and learns at a rapid pace
  • Proven track record in business journalism, market insight, digital marketing or content marketing
  • You have a deep understanding of social media best practices and trends

Preferred:

  • Knowledge of marketing and business tools such as Mailchimp, WordPress, Microsoft Suite, Google Analytics
  • Design experience for social media images and posts
  • Personal interest in the world of business and leadership
  • The demonstration of wider interests in the arts, culture, consumer products, fashion, technology, personal development & leadership

 

To apply, please visit the job posted on LinkedIn here.